In the real estate world, presentation is everything. Whether a property is being listed for sale or rent, potential clients expect detailed visual representations before they make a decision. I had the opportunity to design a platform that allows property managers, agents, and developers to effortlessly create high-quality visual assets like 2D and 3D floor plans and other visualization products tailored to their property’s type and purpose. The result? A streamlined solution that offers pre-built packages or complete customization to suit every unique property.
The goal
To build a platform that simplifies the complex process of creating visual assets for properties. We wanted users, ranging from real estate agents to property managers, to be able to quickly place orders for visualisation products based on their estate type (house or apartment) and purpose (for sale or for rent). The platform needed to offer flexibility, especially with the custom package option, and provide a smooth, guided experience from account creation to order fulfillment.
To build a platform that simplifies the complex process of creating visual assets for properties. We wanted users, ranging from real estate agents to property managers, to be able to quickly place orders for visualisation products based on their estate type (house or apartment) and purpose (for sale or for rent). The platform needed to offer flexibility, especially with the custom package option, and provide a smooth, guided experience from account creation to order fulfillment.
To build a platform that simplifies the complex process of creating visual assets for properties. We wanted users, ranging from real estate agents to property managers, to be able to quickly place orders for visualisation products based on their estate type (house or apartment) and purpose (for sale or for rent). The platform needed to offer flexibility, especially with the custom package option, and provide a smooth, guided experience from account creation to order fulfillment.
Key challenges
→ Diverse property types and needs: The platform had to accommodate a range of property types, from multi-floor houses to single-floor apartments, while ensuring that users didn’t feel overwhelmed by too many options while creating their estate(s).
→ Post-order customization: After placing an order, users still need to upload various files and customize each visualization product, selecting colors, styles, and more. Design needed to ensure this process felt smooth, clear, and organized.
→ Managing Multiple Orders: For users managing several estates, having an organized customer portal where they could track orders, download files, and manage invoices was key. It needed to be easy to navigate.
→ Diverse property types and needs: The platform had to accommodate a range of property types, from multi-floor houses to single-floor apartments, while ensuring that users didn’t feel overwhelmed by too many options while creating their estate(s).
→ Post-order customization: After placing an order, users still need to upload various files and customize each visualization product, selecting colors, styles, and more. Design needed to ensure this process felt smooth, clear, and organized.
→ Managing Multiple Orders: For users managing several estates, having an organized customer portal where they could track orders, download files, and manage invoices was key. It needed to be easy to navigate.
→ Diverse property types and needs: The platform had to accommodate a range of property types, from multi-floor houses to single-floor apartments, while ensuring that users didn’t feel overwhelmed by too many options while creating their estate(s).
→ Post-order customization: After placing an order, users still need to upload various files and customize each visualization product, selecting colors, styles, and more. Design needed to ensure this process felt smooth, clear, and organized.
→ Managing Multiple Orders: For users managing several estates, having an organized customer portal where they could track orders, download files, and manage invoices was key. It needed to be easy to navigate.
Impact and retrospective
Although I didn’t have access to post-launch metrics, the testing feedback suggested we were on the right track. Users appreciated how the platform saved them time and simplified managing multiple properties and orders. If I had the chance to set up metrics, I would track a combination of business and UX metrics. On the business side, I would focus on conversion rates, average order value, and user retention. For UX metrics, I’d monitor task completion time, particularly for estate creation and order customization, and gather user satisfaction scores through post-use surveys.
One of the biggest takeaways from this project was understanding the delicate balance between offering rich customization features and maintaining a streamlined, user-friendly interface. While I believe we achieved this, I see opportunities for further improvement, especially in the onboarding experience. Making the platform’s features even more accessible and intuitive for new users could have enhanced the early stages of the user journey. I also wish I had the chance to conduct more post-launch usability tests to refine the platform based on real-world use cases.
