SafeBikely: Reimagining a Bike parking App
SafeBikely: Reimagining a Bike parking App
SafeBikely: Reimagining a Bike parking App
(Role)
(Role)
UX Designer
UX Designer
(Client)
(Client)
SafeBikely
SafeBikely
(Year)
(Year)
2020
2020
Do you know that 3.5M bikes get stolen in Europe every year? That makes it six per minute. Yes, you can buy some kind of lock, but that won’t stop thieves in their malicious intent. Well, until this client came along. They are a pioneering Norwegian technology firm, specializing in developing innovative solutions for smart and secure bicycle parking. Their app provides users access to bike lockers, making cycling more convenient for everyday commuters.
In short – there is a big box on the sidewalk, in the park, or in front of your office and actually what it is, is your own bike parking space. All you need to do is get the Safebikely app and rid yourselves of the worry. Plus, if you are in the rush, you can store some other goods, too. There is plenty of space.
Targeting cities, workplaces, and mobility companies, the primary users of the app are organizations dedicated to promoting cycling among citizens and employees alike. By leveraging cutting-edge technology, this client is at the forefront of facilitating sustainable transportation solutions and fostering a cycling-friendly environment.
Do you know that 3.5M bikes get stolen in Europe every year? That makes it six per minute. Yes, you can buy some kind of lock, but that won’t stop thieves in their malicious intent. Well, until this client came along. They are a pioneering Norwegian technology firm, specializing in developing innovative solutions for smart and secure bicycle parking. Their app provides users access to bike lockers, making cycling more convenient for everyday commuters.
In short – there is a big box on the sidewalk, in the park, or in front of your office and actually what it is, is your own bike parking space. All you need to do is get the Safebikely app and rid yourselves of the worry. Plus, if you are in the rush, you can store some other goods, too. There is plenty of space.
Targeting cities, workplaces, and mobility companies, the primary users of the app are organizations dedicated to promoting cycling among citizens and employees alike. By leveraging cutting-edge technology, this client is at the forefront of facilitating sustainable transportation solutions and fostering a cycling-friendly environment.
Before
Before
After
After
Improving app performance and adding new features
The challenges:
→ Combatting poor app performance and optimizing the user experience.
→ Coming up with new ideas and features.
The existing app had been on the market for a few years but it lacked structure with a non-holistic UX that led to poor performance and low adoption rates.
Revamping an outdated app meant more than just addressing technical issues - it was about reshaping the entire user experience. Through thorough user research and creative brainstorming, we sought not only to improve performance but also to create a more engaging and intuitive journey for users. Our focus was on meaningful innovation, resulting in a transformed app that not only functioned better but also resonated more deeply with users.
The challenges:
→ Combatting poor app performance and optimizing the user experience.
→ Coming up with new ideas and features.
The existing app had been on the market for a few years but it lacked structure with a non-holistic UX that led to poor performance and low adoption rates.
Revamping an outdated app meant more than just addressing technical issues - it was about reshaping the entire user experience. Through thorough user research and creative brainstorming, we sought not only to improve performance but also to create a more engaging and intuitive journey for users. Our focus was on meaningful innovation, resulting in a transformed app that not only functioned better but also resonated more deeply with users.
Navigating the design process
To reach the best possible end result, the redesign was done through weekly design sprints, maintaining a cross-functional collaboration. Working alongside the Product Owner, UX Director, and developers, we maintained alignment towards a common objective.
I began with thorough market research and user analysis - checked out the competition, analyzed trends, and learned what users are loving in similar apps. Then I established a solid information architecture to guide the app's flow. After that, I sketched out some ideas and tested a few layouts with the team, refining them based on their feedback and based on what felt most natural with the target user in mind.
Through multiple iterations, we ensured a user-friendly and scalable experience, ending in the creation of high-fidelity prototypes for both iOS and Android platforms. This methodical process allowed us to translate vision into reality, delivering a product that resonated with our target users.
To reach the best possible end result, the redesign was done through weekly design sprints, maintaining a cross-functional collaboration. Working alongside the Product Owner, UX Director, and developers, we maintained alignment towards a common objective.
I began with thorough market research and user analysis - checked out the competition, analyzed trends, and learned what users are loving in similar apps. Then I established a solid information architecture to guide the app's flow. After that, I sketched out some ideas and tested a few layouts with the team, refining them based on their feedback and based on what felt most natural with the target user in mind.
Through multiple iterations, we ensured a user-friendly and scalable experience, ending in the creation of high-fidelity prototypes for both iOS and Android platforms. This methodical process allowed us to translate vision into reality, delivering a product that resonated with our target users.
Where we ended up with the solution
The redesign focused on a clean and simple layout, with a clear focus on the user's main goal of finding and reserving bike parking. It accentuates a modern and fresh look with improved UX and added features.
Let's take a brief tour of the updated app:
The redesign focused on a clean and simple layout, with a clear focus on the user's main goal of finding and reserving bike parking. It accentuates a modern and fresh look with improved UX and added features.
Let's take a brief tour of the updated app:
Onboarding
Onboarding
To enhance user engagement and streamline the interaction with the app, a thoughtfully designed onboarding flow was introduced. Tailored to seamlessly guide users through using bike lockers via the app, our aim was to ensure clarity and ease of use for both new and returning users. This thoughtful approach guarantees a positive and intuitive experience from the very start.
To enhance user engagement and streamline the interaction with the app, a thoughtfully designed onboarding flow was introduced. Tailored to seamlessly guide users through using bike lockers via the app, our aim was to ensure clarity and ease of use for both new and returning users. This thoughtful approach guarantees a positive and intuitive experience from the very start.
Simplified access: Redefining registration and login
Simplified access: Redefining registration and login
In the redesign, the Registration and Log in process were strategically overhauled. By adopting a phone number-based authentication approach, we reduced cognitive load, providing a more intuitive and secure user experience. This puts emphasis on clarity and efficiency, allowing users to easily authenticate their log in and registration via SMS, enhancing both usability and security in the app.
In the redesign, the Registration and Log in process were strategically overhauled. By adopting a phone number-based authentication approach, we reduced cognitive load, providing a more intuitive and secure user experience. This puts emphasis on clarity and efficiency, allowing users to easily authenticate their log in and registration via SMS, enhancing both usability and security in the app.
Enhanced navigation and search
Enhanced navigation and search
We introduced several new features to the navigation menu, aimed at optimizing the user experience:
→ Parking History: A pivotal addition, this section offers users a comprehensive overview of past parking reservations. By consolidating historical data, users can easily manage their parking activities, contributing to a more informed and organized experience.
→ Saved Locations: Facilitating efficiency, this feature allows users to bookmark frequently visited spots, streamlining the booking process. The result is a quicker and more user-friendly approach to securing parking at preferred locations.
→ Help Section: Recognizing the importance of user support, we incorporated a dedicated Help section. This repository includes instructional materials, FAQs, and an emergency live chat function, ensuring immediate access to assistance when needed, strenghtening user reliability and security.
Additionally, we significantly improved the Search functionality, offering a more optimized experience for users that are looking for parking spots nearby or in any other location where the app is available.
We introduced several new features to the navigation menu, aimed at optimizing the user experience:
→ Parking History: A pivotal addition, this section offers users a comprehensive overview of past parking reservations. By consolidating historical data, users can easily manage their parking activities, contributing to a more informed and organized experience.
→ Saved Locations: Facilitating efficiency, this feature allows users to bookmark frequently visited spots, streamlining the booking process. The result is a quicker and more user-friendly approach to securing parking at preferred locations.
→ Help Section: Recognizing the importance of user support, we incorporated a dedicated Help section. This repository includes instructional materials, FAQs, and an emergency live chat function, ensuring immediate access to assistance when needed, strenghtening user reliability and security.
Additionally, we significantly improved the Search functionality, offering a more optimized experience for users that are looking for parking spots nearby or in any other location where the app is available.
Redefining parking booking
Redefining parking booking
Users can now reserve a bike parking locker directly from the map interface with minimal steps. This streamlined process ensures a swift and hassle-free experience, perfectly aligned with modern demands for quick, on-the-go interactions.
Moreover, we've prioritized transparency by providing real-time insights into rental duration and associated costs. Users can easily track and understand their expenses, contributing to a more informed and predictable user experience that enhances overall confidence in the app.
Users can now reserve a bike parking locker directly from the map interface with minimal steps. This streamlined process ensures a swift and hassle-free experience, perfectly aligned with modern demands for quick, on-the-go interactions.
Moreover, we've prioritized transparency by providing real-time insights into rental duration and associated costs. Users can easily track and understand their expenses, contributing to a more informed and predictable user experience that enhances overall confidence in the app.
